Overview
In 2021, following the easing of restrictions from the coronavirus pandemic, our team seized the opportunity to re-engage with audiences in a face-to-face setting. We partnered with the Subway Reading franchise to enhance their promotional efforts during the Reading Festival, one of the UK’s most prominent music events.
Challenge
The primary goal was to boost Subway orders and increase brand awareness among festival-goers, a demographic known for its high engagement and responsiveness to dynamic advertising.
Solution
We deployed our innovative Billboard Man screens strategically positioned outside the festival grounds. This placement targeted large crowds moving in and out of the festival, maximising visibility and interaction.
Execution
Our team implemented a campaign that featured engaging, visually appealing content tailored to resonate with the festival audience. The content was designed to prompt immediate action, encouraging attendees to visit Subway for meals before and after their festival experience. Simultaneously, branding elements from Pepsi were incorporated to reinforce the partnership and enhance overall brand recall.
Results
The campaign was highly successful, leading to a noticeable increase in Subway orders during the festival period. Our post-campaign analysis provided valuable insights into the effectiveness of interactive marketing strategies in large-scale events. The data gathered demonstrated significant impact, with increased brand awareness and customer engagement directly attributed to our Billboard Man screens.
Conclusion
This collaboration with Subway and Pepsi at the Reading Festival showcased our ability to deliver impactful marketing solutions that resonate with target audiences. The success of this campaign highlights the potential of interactive advertising to drive business objectives and create memorable brand experiences.
ABOUT
Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.
OUR ADDRESS
62 Portman Road, Reading, Berkshire, RG30 1EA, United Kingdom
© 2024 Life of a Hustler. All rights reserved.