Overview
MB Fadez is a distinguished barber based in Reading, UK. Since starting his career in 2017, MB has built a robust clientele through organic growth and exceptional skill. Recognizing the potential to enhance his brand further, MB enlisted our services in 2019 to amplify his online presence.
Challenge
Despite his growing reputation locally, MB Fadez sought to expand his reach and streamline his appointment booking process. He aimed to increase his visibility among potential clients and sought to attract high-profile celebrity guests for outcall services.
Solution
Our team was tasked with creating a comprehensive brand strategy that included content creation and distribution, along with full management of his social media platforms. We focused on highlighting MB Fadez’s unique brand identity and the high quality of his barbering services.
Execution
We developed targeted social media campaigns that showcased MB’s craftsmanship and the premium experience clients can expect at his barbershop. Part of our content creation included capturing high-profile engagements such as MB Fadez providing barber services at the England Under-20 Football Camp. Here, he was featured cutting the hair of former Reading FC and current Porto FC striker, Danny Loader. This particular session not only highlighted MB’s skills but also connected his brand with notable sports figures, enhancing his appeal to a broader audience. Additionally, we optimized his profile on Near Cut, a popular barber booking service, enhancing his visibility and making it easier for new and existing clients to book appointments online.
Results
The strategies implemented have significantly increased MB Fadez’s online presence. We successfully boosted his booking capacity on Near Cut and enhanced his outreach for outcall services, including with celebrity clients. The bespoke advertisement we crafted for him perfectly aligned with his desired brand image, appealing directly to his target audience and further establishing his reputation as a leading barber in Reading.
Client Standing Before Campaign
Campaign Results
Conclusion
While our active collaboration with MB Fadez has concluded, the impact of our strategic initiatives continues to benefit his business. We take pride in having played a part in his growth and look forward to seeing his continued success in the industry.
ABOUT
Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.
OUR ADDRESS
62 Portman Road, Reading, Berkshire, RG30 1EA, United Kingdom
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