Overview
This initiative represented a pivotal commercial milestone for our agency, prominently featuring our founder and director in his widely celebrated comical avatar, Big Jimmy Jones. His viral internet fame played a crucial role in landing a feature in the Nike Zoom sneaker advert.
Challenge
The campaign sought to merge entertainment with brand promotion, aiming to captivate a youthful, fashion-forward audience. The challenge was to seamlessly integrate our founder’s comedic persona into the campaign without compromising the sophisticated brand images of Nike and JD.
Solution
By leveraging the widespread appeal of Big Jimmy Jones, we designed a strategy that would accentuate the allure of the Nike Zoom sneakers while staying true to the trendy, cutting-edge essence of the brands involved.
Our collaboration
Execution
The advert co-starred German musician Kelvyn Colt, noted for his keen fashion sense, alongside Big Jimmy Jones, blending humour with high fashion. The campaign was strategically deployed on social media, with a particular focus on Instagram, to maximise engagement with our target demographic.
Results
The campaign achieved spectacular success, generating over 6 million views solely on Instagram. It significantly boosted our founder’s profile and enhanced the trendy, innovative reputation of the Nike Zoom sneakers, striking a chord with both new and existing audiences.
Conclusion
Our collaboration with JD and Nike marked a significant achievement in our agency’s history, demonstrating our capability to ingeniously link viral content with commercial advertising. The campaign highlighted our adeptness in creating engaging and effective marketing strategies, garnering extensive visibility and robust audience interaction.
ABOUT
Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.
OUR ADDRESS
62 Portman Road, Reading, Berkshire, RG30 1EA, United Kingdom
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