Overview

HB Freestyle is a renowned rap segment featured on Link Up TV, one of the UK’s premier music platforms. Boasting over 2 million subscribers and more than 2 billion views on YouTube, HB Freestyle has become a cultural touchstone in the rap music scene.

Challenge

With the aim of enhancing its reach and engagement, HB Freestyle sought a marketing partner proficient in Google Ads with a proven track record in key global markets including the United Kingdom, the United States, France, the Netherlands, and Australia.

Solution

Our team, equipped with extensive experience in digital advertising, was entrusted with the management of Google Ads campaigns specifically tailored for HB Freestyle. We focused on ‘skippable’ video ads that are designed to capture attention swiftly and effectively.

Artist projects worked on

Execution

We strategized and executed dynamic advertising campaigns targeting rap enthusiasts in tier one locations. Our campaigns featured promotions for notable UK artists such as Giggs, Big Narstie, Big Tobz, Smoke Boys, and Te dness, among others. The ads were optimized to achieve maximum viewer engagement and drive significant traffic to Link Up TV’s YouTube channel.

Results

Our collaboration with HB Freestyle has been thriving for over four years. Through our expert management of their Google Ads campaigns, we’ve seen substantial success, marked by increased viewership numbers and enhanced brand recognition. Our efforts have contributed to both digital growth and physical event promotions, cementing HB Freestyle’s position in the global music industry.

Campaign Results

Youtube Google ads views
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Future Directions

As we continue to build on this successful partnership, our focus remains on leveraging the latest advertising technologies and creative strategies to further enhance HB Freestyle’s market presence and support their ongoing success in the digital and physical realms.

ABOUT

Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.

OUR ADDRESS

62 Portman Road, Reading, Berkshire, RG30 1EA, United Kingdom

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