Our address
62 Portman Road,
Reading RG30 1EA,
United Kingdom
Phone
+447767748159
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OUR TEAM
RUFARO KAHUNI
SENIOR MARKETING STRATEGIST
RUFARO KAHUNI
SENIOR MARKETING STRATEGIST
Rufaro, the visionary company director of Life of a Hustler LTD, has carved a significant niche in the social media landscape since graduating from Westminster University. His journey into social media marketing quickly escalated to substantial success, culminating in securing advertising feature contracts with renowned brands such as JD Sports and Nike. This achievement marked a pivotal turning point and led to the establishment of the brand.
Under his leadership, the company achieved a historic run in 2022, participating in 13 different festivals and securing lucrative corporate contracts with the BBC, featuring our trademark Billboard Man screens. Rufaro's business philosophy, which emphasises client satisfaction as a fundamental belief, resonates throughout the company.
A creative at heart, Rufaro has a profound appreciation for creative talent, which is evident across the company's roster. His keen eye for fashion has also led to the development of the brand’s exclusive streetwear apparel, sold uniquely through a club card system. Demonstrating his hands-on leadership style, Rufaro actively participates in field tasks alongside his team, embodying his belief that no role is too large or small in advancing the company’s vision.
Further expanding his creative influence, Rufaro recently launched the first-of-its-kind 'Voicenote Podcast.' This innovative platform is designed to bring together individuals from various creative fields to share their journeys, philosophies, and the driving factors behind their success from a 'hustler's' perspective, offering invaluable insights and fostering a community of like-minded professionals.
HARRY BONNER-DAVIES
VIDEOGRAPHER & CONTENT CREATOR
HARRY BONNER-DAVIES
VIDEOGRAPHER & CONTENT CREATOR
Harry Boner-Davis, a talented self-taught videographer whose skills have been a crucial addition to our team. Harry's flair for high-quality videography has significantly enhanced the storytelling and visual impact of our projects. His work with clients such as MBFadez and Zaks Grill has not only pushed the boundaries of brand content but also played a pivotal role in amplifying our clients' presence in the market. Harry embodies the spirit of creativity and innovation that is at the heart of our team, and his contributions are a vital part of our story.
SARAH HAMER
GRAPHIC DESIGNER
SARAH HAMER
GRAPHIC DESIGNER
Meet Sarah, a vibrant force of creativity within our team. As a full-time creative and dedicated mother based in Reading, she brings a unique perspective to our projects. Art, for Sarah, is more than a profession; it's a medium of self-expression where she channels her emotions and life experiences into striking designs.
Sarah's journey in the graphic design world began in fashion retail, which laid the groundwork for her diverse skill set. Venturing into freelancing marked a significant turn in her career, opening doors to the realm of digital art and illustration. This newfound passion has led her to produce captivating artwork that has adorned printed publications and digital billboards globally.
Her distinctive style, characterized by humour and visual metaphors, brings an unfiltered, bold, and playful energy to her vector artwork. Sarah's ability to blend personal insights with creative flair not only enriches our team's output but also resonates with audiences far and wide.
JAMIE
VIDEOGRAPHER
JAMIE
VIDEOGRAPHER
Before filmmaking, Jamie spent her childhood carrying round a camera capturing moments everywhere she went and gained a creative eye by witnessing and exploring the world through the eye of the lens. As she got older so did her passion for storytelling wether it be still or moving image. Jamie is a videographer, video editor, and a multi genre photographer (such as music, portrait, fashion and wedding). She’s currently studying film production specialising in Directing and Cinematography and has worked with artist such as Arrdee, Wes Nelson, D Double E and also the BBC.
KUMAR SHUBHAM
DIGITAL MARKETER
KUMAR SHUBHAM
DIGITAL MARKETER
Kumar, a key member of our team since 2020, who has significantly enhanced our digital advertising endeavours. As our Senior Technician specialising in Google Ads, Kumar's contributions have been both vital and impactful.
In his role, Kumar demonstrates exceptional aptitude in the strategic management of advertising campaigns, with a particular flair for navigating the intricacies of Google Ads. His astute approach has led to an impressive 95% approval rate in our campaigns, a clear testament to his adherence to advertising standards and best practices. More crucially, his expertise in audience targeting is evident through an outstanding 85% average view rate on YouTube Skip ads.
Kumar’s role extends beyond mere management; he possesses a profound understanding of audience behaviours and preferences. This insight enables him to tailor our ad campaigns effectively, ensuring they resonate with the intended demographic. His meticulous strategies in audience targeting have not only heightened our campaign efficacy but also markedly increased our engagement and conversion rates.
Kumar’s meticulousness and proficiency in audience targeting are instrumental in propelling our digital marketing strategies. His contribution to refining our advertising approach and execution is pivotal, making certain that our messages don’t just reach, but genuinely engage our target audience.
EMMANUEL APPIAH
CAMPAIGN MANAGER
EMMANUEL APPIAH
CAMPAIGN MANAGER
Meet Emmanuel, a dynamic campaign and talent manager who has been a driving force in our team since joining in 2020. With a robust enthusiasm for brand development, Emmanuel has played a pivotal role in several of our brand's landmark events and key marketing campaigns.
One of Emmanuel's standout achievements was his instrumental role in the Footlocker x Motiv collaboration at Notting Hill Carnival, where he managed the Billboard Man screens team, overseeing the route and event navigation. His strategic planning and leadership were critical in maximising the impact of this event.
In addition to this, Emmanuel served as an Assistant Campaign Manager at several high-profile production events, including the Reading Festival and the BBC Mela events in Birmingham, Cardiff, and Newcastle. His expertise was also pivotal in managing the Billboard Man screens at rapper Slim’s headline show in Central London, where his adept event management skills ensured a flawless execution.
Furthermore, Emmanuel took on the role of Assistant Director for our brand's apparel collection commercial shoot. This major project involved coordinating a diverse team of 30, including cast and production crew. His ability to lead and inspire a large team underlines his exceptional leadership skills and his knack for fostering a collaborative and productive environment.
Emmanuel’s contributions have not only been essential in enhancing our brand's visibility but also in strengthening our internal capabilities. His dedication and strategic insight continue to propel our projects to new heights, making him an invaluable asset to our team.
ABOUT
Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.
OUR ADDRESS
62 Portman Road, Reading, Berkshire, RG30 1EA, United Kingdom
© 2024 Life of a Hustler. All rights reserved.