Cash Cow Records - Anine

Overview

Anine, stylized as A9, is a British Nepalese rapper-singer-songwriter emerging from the south of England. Known for his unique blend of melodic rap, R&B, and Trap, Anine has quickly made his mark on the music scene.

Background

Anine’s musical journey began with his debut track, “Telescope,” featuring Swarmz and Polo G. This track not only garnered over 2 million streams on Spotify but was also a highlight of The Plug’s “Plug Talk” album—one of 2019’s most notable releases. His music, rich with emotional depth, reflects his early life struggles in Nepal and is inspired by his mother’s resilience in the face of adversity.

Challenge

As a new artist seeking to carve out a distinctive niche in a highly competitive industry, Anine needed a robust strategy to amplify his online presence and engage a global audience effectively.

Solution

Our team was brought on board to develop and execute a comprehensive brand strategy. This strategy was aimed at expanding Anine’s digital footprint and engaging listeners through creative content distribution, leveraging both influencers and industry connections.

Execution

We employed several innovative marketing strategies, one of which involved integrating Anine’s music with sports content on platforms like TikTok, Instagram, and Snapchat. This approach not only piqued the interest of sports and music enthusiasts alike but also created a unique entry point for audiences to discover his music. The campaign focused on driving viewership of Anine’s music videos on YouTube and increasing his streams on Spotify.

The single premiered on Rob Bruce’s Capital Xtra show.

Campaign Results

Spotify Streams
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YouTube Google Ads views
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Results

The strategic campaign led to significant increases in Anine’s online visibility and audience engagement. By embedding his music within popular culture and sports content, we reached a diverse, global audience, elevating his profile and boosting his streaming numbers further.

Conclusion

Through our targeted initiatives, Anine has established a strong digital presence that continues to grow. His story and sound resonate with a broad audience, laying a solid foundation for his future projects and sustained success in the music industry.

Artist projects worked on

ABOUT

Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.

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