Overview
In 2022, we forged a formidable partnership with one of the world’s leading broadcasters, the British Broadcasting Corporation (BBC), to deliver innovative advertising solutions across major UK festivals. Our trademarked Billboard Man Screen service was a central feature at BBC Radio 1Xtra’s presence at the Wireless Festival, held at Crystal Palace and Finsbury Park, each with a capacity of 50,000 attendees.
Challenge
The BBC sought to captivate and engage large festival audiences, requiring interactive advertising solutions that could transcend traditional physical interactions and extend into digital engagement.
Solution
Our teams were deployed across both VIP and main stage areas, tasked with promoting interaction through undisclosed calls to action embedded within our unique mobile billboard screens. We tailored our strategies to not only capture immediate attention but also encourage digital sharing and engagement.
Execution
At the Wireless Festival, our screens achieved remarkable visibility, resonating with festival-goers and prompting widespread sharing on social media platforms. The effectiveness of our strategies was further exemplified at the Reading and Leeds Festivals, where we serviced an even larger crowd of 90,000 attendees, replicating our success from Wireless.
Furthermore, we extended our services to the BBC Asian Network, covering Melas in Birmingham, Cardiff, and Newcastle, with the Big John Mela in Birmingham being the largest, attracting crowds of up to 50,000. Our team excelled in creating fun, engaging, and safe environments, effectively communicating the brand’s message through interactive experiences.
Impact
Our innovative approach and dedication to results-driven strategies were instrumental in the campaign’s success. Notably, during our first engagement at the Wireless Festival, our screens caught the attention of global music star Chris Brown, who shared the experience with his vast audience of over 113 million followers on Instagram. This not only demonstrated the broad appeal and effectiveness of our service but also highlighted the potential reach beyond the physical event space.
Conclusion
Our partnership with the BBC has been instrumental in demonstrating the extensive capabilities of our trademarked Billboard Man Screen service. The success of these campaigns across multiple festivals and the remarkable social media impact underscore our commitment to innovative advertising that resonates with audiences on both a physical and digital level.
ABOUT
Life of a Hustler, based in Reading, England, began in 2018 after a successful summer of digital marketing. Working with top brands like Nike London x JD, Sony Music, Adidas, and Ten Toes Clothing, we specialize in targeted social media campaigns on Instagram, Snapchat, Twitter, & Facebook.
OUR ADDRESS
62 Portman Road, Reading, Berkshire, RG30 1EA, United Kingdom
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